Once upon a time, in the wilderness of the Weekend Media Festival, lived the BalCannes lion, who one day decided to organize a regional show of the best agency projects. Only a handful of people knew how the story came to be—until now. On the panel of the BalCannes Special: The Story So Far… powered by HGK, we will get a peek behind the scenes from those who started the whole story.
Whether playing the role of organizer, jury member, winner or HGK partner, you will learn how the idea of the show came about, who created the famous name BalCannes and what has changed over the years.
This is an opportunity to learn about the genesis, path and development of BalCannes from a variety of perspectives. There were many challenges, anecdotes, and lions along the way, but all of them led to the regional show becoming a symbol for new business opportunities and for numerous agencies and advertisers to live happily ever after. See you in Rovinj!