Expedia Group will share trends and insights, data and research, along with examples of industry campaigns, to help connect marketing professionals, travel destinations and brands with tourists researching, planning and booking their future trips. During the lecture, Evelina Hederer, Director of Business Development at Expedia Group Media Solutions, will share the following:
- Trends in tourist behaviour and insights into Expedia Group’s data
- Research on the impact of the pandemic on tourist behaviour and how COVID-19 will continue to influence travel decisions
- Examples of campaigns that helped tourism entities interact with tourists during the search, preparation and booking process
