Today, when children and young people are raised by the media, social networks, and influencers, and when the younger generations have all the information at their fingertips, it is increasingly difficult to represent authority, to be a role model, but also to believe that we are doing well as parents and that what we are doing is good and correctly. Perhaps conscious parenting is the key to success in raising future generations. Jelena Đoković will reveal to us what this form of education encompasses and how it affects children and parents.
She is primarily known to the world as the wife of tennis star Novak Đoković, but she is much more than that. She is a wife, mother, humanitarian, and successful businessperson. For the past 15 years, Jelena Đoković, co-founder and global director of the Novak Đoković Foundation, has been dealing with the early development of children and improving the conditions in which they are educated at a young age. To what extend does the media help promote and expand the Foundation’s mission? How does it justify budgets to donors? How do you disseminate information and do humanitarian organizations need PR? All this will be revealed by Jelena in a 1-on-1 conversation with Ida Prester at Weekend.15. #SAMODOĐI