Big Player Streaming Platforms Will Sell Directly to Users
Quality content is still very valuable and it`s not likely that this will change any time soon. One of the conclusions of the panel “A Brave New World: How Will the TV World Transform?” featuring Richard Brešković (HT), Aleksandra Subotić (United Media), Kenechi Belušević (Discovery) and Vladimir Lučić (Telekom Srbija Grupa).
“Good content will always find its way to the audience, no matter how it is distributed. I believe that content will be consumed more nonlinearly than linearly, but we have found a new business model to monetize content. We launched our own streaming platform on which our users can watch 30 percent more content. Our market is not as threatened by big players as they can find very little local content that will attract our audience, “Subotić said.
Lučić disagreed with her opinion, stating that global trends will be felt in our region as well.
“In the next two years, big players like Disney, NBC and Apple will develop platforms better than Netflix, find a way to adapt to the user, and then change their strategy towards us, the providers. They will directly sell content to the user and reduce the amount they give us. “, said Lučić, adding that all major players will need local content, which will open the way from the local to the global market.