The Sevent SoMo Borac Awards at Weekend Media Festival in Rovinj

In front of the largest, yet overcrowded, hall of the Weekend, the SoMo Borac Awards were presented for the seventh time, recognizing the best digital works in the region. This year, there were nearly 130 entries in 9 categories, judged by a jury made up of experts from the region’s top agencies.

„Jako nas veseli što smo ove godine vidjeli velik rast u kategoriji SoMo Tech i što je nova kategorija, One-Hit Wonder imala jako velik broj prijava“, rekla je Ružica Vrdoljak Ličina iz organizacije SoMo Borca te dodala: „SoMo Tech kategorija pokazuje kako smo naučili pametno integrirati sve što tehnologija nudi u komunikacijske strategije, a One-Hit Wonder da je svaki post, u svakom danu važan. I da treba ulaziti u tzv. stream komunikacije“.

“We are very pleased to see a lot of growth in the SoMo Tech category this year, and also our new category, One-Hit Wonder had a very large number of entries,” said Ružica Vrdoljak Ličina of SoMo Borac, adding: “The SoMo Tech category shows how we have learned to smartly integrate everything technology has to offer in communication strategies, while the One-Hit Wonder proves that every post matters. And that we should enter the so-called stream of communication. ”

The winners and finalists are:

 

SoMo Tech

Agencija 101 – Porsche Slovenija, brand Volkswagen (VW run for your light) – WINNER

Švicarska – Njuškalo (Njuškalo: Short stories for long memories)

Drive Beograd, McCann Beograd, Universal Media Beograd (fARytale Journey) – The Coca-Cola Company

 

SoMo App

Flow 404 – Erste&Steiermärkische Bank (KEKS Pay) – WINNER

Bruketa&Žinić&Grey, Human, MediaCom (A1 Lappsus) – A1 Hrvatska

Drive Beograd, McCann Beograd, Universal Media Beograd (fARytale Journey) – The Coca-Cola Company

 

SoMo Web

Netgen, Locastic – A1 Hrvatska (Tomato.com.hr redesign) – WINNER

Drive Beograd, McCann Beograd (#StayClean) – Exit Foundation

Human interaction company (Diners Club Hrvatska Web Redesign – https://www.diners.hr) – Erste Card Club

 

One-Hit Wonder

Agencija 101 (Union’s d.glass) – Pivovarna Laško Union – WINNER

404 (Sprite Icy Cactus) – Coca-Cola

Luna \TBWA (Laško Christmas sweater) – Pivovarna Laško Union

 

SoMo Social

AMM / Narodni (Narodni – Viber campaign with stickers you can listen to) – Narodni – POBJEDNIK

Saatchi&Saatchi Croatia (Jana – Deepest Instagram Profile 2) – Jamnica d.d.

Agencija 101 (Bagel Superstar) – Petrol, Slovenska energetska družba

 

CM of the Year

Jura Pruša, 404 – WINNER

Ana Marija Tomašić, BBDO Zagreb

Hana Godina, Agencija 101

 

 

 

 

Digital mix

Drive Beograd, McCann Beograd (: #StayClean) – Exit foundation – WINNER

Fullhouse Ogilvy (Intarifa – digital launch campaign) – Vip mobile

Communis (Svaki put po tvojoj meri) – Air Serbia

 

SoMo content

Imago Ogilvy (Spomenik neisklesanom tijelu) – Pipi Beverages – WINNER

Pristop (PawsToy) – Horjul, Dog shelter

Fullhouse Ogilvy (Čet intervjui) – Vip mobile

 

Somoritanac

Imago Ogilvy (Boranka) – Savez izviđača – WINNER

Pristop (The “Stolen” Sex Tape) – Onkoman, Slovenian Oncological Society for Men

McCann Beograd, Flexis Beograd (Beba bira gde) – The Coca-Cola Company, Rosa voda

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