Future of TV Advertising Going Digital, Stay Tuned. VIDA Is Coming!

United Media presents their latest innovation – addressable advertising. One of the most important trends in the world is arriving to our region, and it is powered by the most advanced ad-tech platform. The power of digital advertising and targeting will be achievable on linear TVs, not only on the big screens but also on other devices used for consumption of TV content. As viewer behavior constantly changes and evolves on a yearly basis, addressable advertising will completely change the way we advertise on television.

 At this panel we will discuss why addressable advertising is the most important topic among international media and tech giants, what it will bring and how will United Media’s innovation actually look like in practice.


Sergej Berisaj

Sergej Berišaj

United Cloud, CTO (Slovenia)

Marija Matic

Marija Matić

United Media, Head of VIDA (DAI) Project (Luxembourg)

Aleksa Radonjic

Aleksa Radonjić

United Media, Advertising Business Strategist (Serbia)

Mika Tasich

Mika Tasich

Tiilio, Co-Founder and CTO (UK)


Ivana Uspenski

Proximity Worldwide, Head of Communication Ecosystems, Proximity Worldwide (Germany)


Magdalena Malinova

Magdalena Malinova

Independent Advertising, Communications & Media Management and Sales Consultant (Croatia)

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