Today, it seems we are drowning in sponsored content – everyone is selling something. But do you actually believe the ads that we are creating and why we perceive them so positively? What can the regional BalCannes agencies do to gain trust – both from advertisers and quality agency experts which will create innovative and creative solutions for their Clients? The market is brimming with competitiveness, the public is growing more sensitive to advertisements which, in return, requires a more sophisticated agency approach, agencies being the source of the communications industry`s creativity. Good quality works require good quality agency people, but are the agencies, under the burden of increasing expectations, a desirable and motivational place to work? Find out the answers to these, and many more questions, along with the results of the HURA research of general public opinion and the work of advertising agencies, which was conducted in cooperation with Ipsos.
Bruketa&Žinić&Grey, Creative Director (Croatia)
Atlantic Group, Marketing Director (Slovenia)
ManPower Group Croatia, Business Development Leader (Croatia)
Ipsos Adria, Media and Advertising Research Director (Croatia)