Do you want to learn how every marketing move you make can bring maximum returns? At the panel “Maximizing ROI with Marketing Mix Modeling: A Data-Driven Approach,” uncover the secrets behind successful campaigns and learn how to make decisions that boost profit. Find answers to key questions for successful marketing:
- What is the contribution of each marketing activity to business results?
- How much should I invest in marketing to achieve the desired profit?
- How can I optimally allocate the budget for marketing activities, media, and brands?
- What will happen to sales or profit if the marketing budget is reduced by 15%?
- Do my offline activities drive online sales, and vice versa?
With inspiring real-life examples, Barbara Modic, Managing Partner at STARS Adriatic and Balkans, and Andreas Hofmaier, Founder and Managing Partner at SAYG GMBH, will show you how to make more thoughtful decisions and take profitability to the next level. At Weekend.17, delve into the most cutting-edge marketing strategies and learn how to stand out from the competition.
