TV content consumption is in transformation, whereby linear watching still remains dominant but the shift towards digital seems to follow the global trends. This offers broadcasters and distributors alike an opportunity to diversify their offering and expand more into multiscreen and multiplatform environment. The expectations of the digital natives, the kids, are even higher than the average, but at the same time, they are one of the most loyal and grateful audiences. The presentation will feature case studies on how mobile and pay tv operators can address these expectations effectively.
Viacom, Senior Director Content Distribution PL and Digital Business Development CEE (Poland)