In front of the largest, yet overcrowded, hall of the Weekend, the SoMo Borac Awards were presented for the seventh time, recognizing the best digital works in the region. This year, there were nearly 130 entries in 9 categories, judged by a jury made up of experts from the region’s top agencies.
„Jako nas veseli što smo ove godine vidjeli velik rast u kategoriji SoMo Tech i što je nova kategorija, One-Hit Wonder imala jako velik broj prijava“, rekla je Ružica Vrdoljak Ličina iz organizacije SoMo Borca te dodala: „SoMo Tech kategorija pokazuje kako smo naučili pametno integrirati sve što tehnologija nudi u komunikacijske strategije, a One-Hit Wonder da je svaki post, u svakom danu važan. I da treba ulaziti u tzv. stream komunikacije“.
“We are very pleased to see a lot of growth in the SoMo Tech category this year, and also our new category, One-Hit Wonder had a very large number of entries,” said Ružica Vrdoljak Ličina of SoMo Borac, adding: “The SoMo Tech category shows how we have learned to smartly integrate everything technology has to offer in communication strategies, while the One-Hit Wonder proves that every post matters. And that we should enter the so-called stream of communication. ”
The winners and finalists are:
SoMo Tech
Agencija 101 – Porsche Slovenija, brand Volkswagen (VW run for your light) – WINNER
Švicarska – Njuškalo (Njuškalo: Short stories for long memories)
Drive Beograd, McCann Beograd, Universal Media Beograd (fARytale Journey) – The Coca-Cola Company
SoMo App
Flow 404 – Erste&Steiermärkische Bank (KEKS Pay) – WINNER
Bruketa&Žinić&Grey, Human, MediaCom (A1 Lappsus) – A1 Hrvatska
Drive Beograd, McCann Beograd, Universal Media Beograd (fARytale Journey) – The Coca-Cola Company
SoMo Web
Netgen, Locastic – A1 Hrvatska (Tomato.com.hr redesign) – WINNER
Drive Beograd, McCann Beograd (#StayClean) – Exit Foundation
Human interaction company (Diners Club Hrvatska Web Redesign – https://www.diners.hr) – Erste Card Club
One-Hit Wonder
Agencija 101 (Union’s d.glass) – Pivovarna Laško Union – WINNER
404 (Sprite Icy Cactus) – Coca-Cola
Luna \TBWA (Laško Christmas sweater) – Pivovarna Laško Union
SoMo Social
AMM / Narodni (Narodni – Viber campaign with stickers you can listen to) – Narodni – POBJEDNIK
Saatchi&Saatchi Croatia (Jana – Deepest Instagram Profile 2) – Jamnica d.d.
Agencija 101 (Bagel Superstar) – Petrol, Slovenska energetska družba
CM of the Year
Jura Pruša, 404 – WINNER
Ana Marija Tomašić, BBDO Zagreb
Hana Godina, Agencija 101
Digital mix
Drive Beograd, McCann Beograd (: #StayClean) – Exit foundation – WINNER
Fullhouse Ogilvy (Intarifa – digital launch campaign) – Vip mobile
Communis (Svaki put po tvojoj meri) – Air Serbia
SoMo content
Imago Ogilvy (Spomenik neisklesanom tijelu) – Pipi Beverages – WINNER
Pristop (PawsToy) – Horjul, Dog shelter
Fullhouse Ogilvy (Čet intervjui) – Vip mobile
Somoritanac
Imago Ogilvy (Boranka) – Savez izviđača – WINNER
Pristop (The “Stolen” Sex Tape) – Onkoman, Slovenian Oncological Society for Men
McCann Beograd, Flexis Beograd (Beba bira gde) – The Coca-Cola Company, Rosa voda
