The new-born generations cannot even imagine that television is just linear. The generation of Youtube, Netflix, Snapchat and Fortnite does not perceive the media the same way as the previous generation. Despite it all, the media needs to find a way to create content for children and teenagers. What is good content for kids? How can the media please a target that changes every year? How to adjust the content to many platforms used by children? How to respond to ethical and moral issues regarding children’s content?