Users and micro influencers are changing the communication on social networks – a nice feed, “superficial” content and an image of a perfect life on Instagram doesn’t work with the Youth anymore, as is corroborated by the #nofilter movement and the potential disappearance of vanity metrics like the number of likes on Instagram, something the entire digital community is talking about. We will discuss the growth of micro influencers and UGCs, new vertical apps, YouTube Stories and custom Story GIFs, all this with digital and PR experts, micro influencers and the young lions that dictate and set new trends on social networks.
Ena Valentina Đerek
Bamboo Lab, Head of Marketing (Croatia)
Ormarija, Blogger and Influencer (Croatia)
Diva is Back, PR Manager and Influencer (Bosnia and Herzegovina)
L'Oreal, Communications and Digital Manager L'Oreal Active Cosmetics Slovenia, Croatia, Bosnia and Herzegovina (Croatia)
HRT, Editor and Journalist (Croatia)